This is a fantastic visualisation that allows you to filter and track the last 15 years of purchases of todays internet colossus. The genius interactive timeline, allows you to clearly visualise the battlefields: e-commerce, advertising, hardware and content, among others.
Extract from the post below.
Trends crystallized by the Simply Business infographic include:
- The drought of acquisitions by Yahoo in 2011 and 2012 before Marissa Mayer began her buying spree after being named CEO.
- Apple has kept the price of its acquisitions low despite its huge cash reserves, as it prefers to buy for technology rather than market share.
- Facebook accelerated its talent-focused acquisitions following its IPO to combat brain-drain.
- While Steve Jobs saw acquisitions as a “failure to innovate,” Tim Cook has been proactive about buying companies to bring new intellectual property to Apple.
- There was a recession in acquisitions in the “Rest In Peace: Good Times” era from 2008 to 2009.
- Social, mobile, and hardware acquisitions have come into favor as search, media, and advertising buys have waned in the past few years
And the biggest acquisitions (with disclosed prices) by the giants were:
- Apple – Anobit ($390 million), AuthenTec ($356 million)
- Amazon – Zappos ($900 million), Kiva Systems ($775 million)
- Google – Motorola Mobility ($12.5 billion), Nest ($3.2 billion), DoubleClick ($3.1 billion), YouTube ($1.65 billion)
- Yahoo – Broadcast.com ($5 billion), Overture ($1.83 billion), Tumblr ($1.1 billion)
- Facebook – WhatsApp ($19 billion), Instagram ($1 billion, closed at $715 million)
Lots of speculation used to buy speculation – so in reality, the big valuations are nothing more that bubbles…that can be used smartly.
Anyways, it’s good news for entrepreneurship – lots of people out there willing to invest, even though less than a few years ago…
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