Public Speaking


Hugo is a recognised thought leader, speaker and commentator for the likes of Harvard Business Review, Cannes Lions, The Guardian, WIRED, Marketing Week, Festival of Media and Computer Weekly on topics such as Data, Artificial Intelligence, Design Thinking, Digital Strategy and User Experience.

His passion comes to life when he talks about the projects he leads and the people he works with at Accenture Digital where he leads a Go To Market function as Managing Director, as a startup mentor and as a connector of many different ecosystems of the future.

Upcoming speaking engagements:

Organisations HE collaborateS with:


University College London
The Drum
The Drum


Guardian Tech
The Guardian
Open Data Incubator EU
The Open Data Institute
Nimbus ninety ignite
Nimbus Ninety


Harvard Business Review Summit
HBR Summit 2015
Festival of Marketing AI
FOM 2016
Computer Weekly 500
Computer Weekly
Ad Age
Ad Age


His Mantra: Show me, don’t tell me

He believes it is possible to create new things, that drive businesses forward and move humanity closer to the future – simultaneously.

Fun fact: Hugo learned English from movies, as his parents owned a video rental since he was 11 years old (that means lots of cinema references and an American accent).

Hugo has facilitated workshops, lead discussion panels and round tables, and is a public speaker on the topics of:

  • User Experience & Design Thinking
  • Big Data & Artificial Intelligence
  • Internet of Things & Blockchain
  • Business Strategy & Innovation

Some of his recent speaking engagements include:

  • CogX 2018 – Panel on Edgification of AI watch here & Responsible AI Keynote watch here, 11th June 2018, London
  • The Wearable Technology Show – IoT Connect 2018, 13th March 2018, The ExCel London
  • Artificial Intelligence in Business & Entrepreneurship Summit February 2018, London | “99 Problems, and Artificial Intelligence Ain’t One”
  • WIRED Live 2017 – November 3rd in London, UK – watch here
  • Cannes Lions Health – June 18th in Cannes, France | “Hacking Health: Using IoT and weather data to prevent Asthma
  • Festival of Media Global – May 8th in Rome, Italy |”AI is Changing Everything…and there’s no going back”
  • Artificial Intelligence in Business & Entrepreneurship Summit 2017 | Reinventing the Wheel with AI
  • Remix London 2017 in London, UK | How Cognitive is changing everything…even love!

For public speaking engagements please get in touch through the following email:


One of the latest public speaking engagement at Cannes Lions Health, on the 18th of July:

Hacking Health: Using IoT and Weather Data to Prevent Asthma

One in 13 people have asthma and the annual cost of asthma is about $56 bn. As one of the most costly and common diseases in the world, there is still no cure and the impact on people’s lives is huge. In a world where our understanding of data and access to emerging technology is only growing, a team of three IBM’ers took to whiteboards and hacked an inhaler to solve the age-old question – how can we prevent, instead of just treat? Join Hugo Pinto, innovation officer EMEA at IBM iX, to find out how IBM helped reinvent the way life sciences companies can combine user centricity, IoT and Artificial Intelligence to directly engage patients and help shift the focus of the industry from disease to health.

Watch the highlights here.