Hugo Pinto

Innovation, Strategy, Technology, Data

Engaging the digital customer with Computer World #CW500

Been a while since my last update, but i’ll now be more constant in updating with the latest from the digital and marcomms world!

I had the privilege of participating at the CW500 event last week, organised in London by Computer Weekly, entitled: “Engaging the Digital Custumer”.

The topics mostly wandered around how to articulate different areas of expertise like marketing, technology and information to ensure your company or brand is either improving the quality of service (differentiation strategy) or reducing costs/increasing revenues (cost strategy).

The other two guest speakers were JC MightyHead of Campaign Management, DMG Media Customer Intelligence & Engagement for DMG Media, and Mike Havard, Director at Ember services.


Watch video here.

You can read about the discussion in this article from CW, and watch the video with my interview.

Other interviews on the computer weekly website:

Mike Havard

JC Mighty

 

Check out my keynote on big data at Campus Party 2013, last september at the O2 in London.

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