For the past few days, Ad:tech India 2014 has been interacting with me on twitter raising some interesting points and trying to figure out the future of Digital.
The dialogue began around one of my blog posts, laying out one of the many paths of embracing the digital reality brands and companies are faced with nowadays. You can read it here.
The profile is promoting the event happening on the 20th & 21st of March in Gurgaon Delhi (India), and features some interesting speakers from some of the key players of the digital economy, like GfK, Amazon, etc.
Interesting detail – one of the sponsors is NOT Blackberry, but instead BBM.
Twitter conversation is below:
@adtechindia: Optimization of a mobile website is key be it adaptive or responsive. What are your thoughts? #adtechIN
@adtechindia: True. Marketers foraying into optimization of Mobile websites is imperative for success. Your views? #adtechIN
@hugomcpinto: as social activity and content, business is going mobile. Businesses must look at mobile as a full-cycle channels to make money
@adtechindia: Do you think that Content is king? Written content in comparison to Video will take a back seat. Your views? #adtechIN
@hugomcpinto: consumers have less time and are bombarded by more content: the richer it is the quicker it catches u video #adtechIN 1/2
@hugomcpinto: is not as optimised on all platforms as a good title is but it’s getting there – it’s more efficient that text #adtechIN 2/2
@hugomcpinto: i believe it lies in the right content, right location & right time: relevant, contextualized, hyper-personalised #adtechIN
@adtechindia: When you say hyper-personalised, how do you define it? #adtechIN
@hugomcpinto: programmatic marketing and big data allow you to understand the exact media, copy & format: test, measure & adjust #adtechIN
@adtechindia: Better analytics can improve the return 10-20%. The consumer decision journey generates huge data.Your views? #adtechIN
@hugomcpinto: The ability to map an end-to-end customer journey, including digital & real world data will further improve ROI #adtechIN 1/2
Data is becoming the new partner for cloud, social and mobile in defining the future of digital, the economy, and our lives in general. Great changes to come in the next 2/3 years.
Follow Ad:tech India on twitter.
How relevant is data on your day to day, and in the decisions made in your company?
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