This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in the middle of[…]
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Category: content marketing
Setting the standards of your industry one story at a time: why marcomms matter
I’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make sure their product or solution fits[…]
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3 key marketing strategies for the digital age: Thought Leadership, Audience Building and Performance
The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions. It’s transforming from a “Vanity” to a performance stance –[…]
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Like music, the movie industry still hasn’t learned: the #oscars2014
The Oscars are the pinnacle of cinema, and a huge point of conversion for a lot of generations. Each generation has their preferred touch points with the event, and the[…]
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