advertising


The younger generations don’t bank like older ones do. They tend to think of banking as the management of money – earning, spending and investing – and Financial services institutions are struggling to figure out their place and relationship with these new clients.   “They [younger generations] tend to think […]

3 core capabilities for the future of the FS industry


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This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in the middle of so much content and information, and usually not properly structured as Sir Tim Berners Lee would have wanted. From branding to […]

Content Marketing: What has the Ice Bucket Challenge done for ...


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We’ve all read about the surge in mobile activity over the last few months being reported by all the internet stars like Facebook, Google, Pandora (as reported by CNET), and looking at the data and reports, mobile is something you have to embrace – now! Because the way we use […]

Embrace the mobile revolution: 5 tips to use your customer’s ...



Everyone remembers Elf yourself and the impact it had on personalized e-cards. Years have now passed and you expect the elves on the background to build the e-card for you – and believe me, the elves have been pretty busy these last few years, especially with data. RTB & Social […]

Could programmatic become the standard in ANY digital media format, ...


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The User-centric economy is here. Businesses change and adapt to consumers’ new needs and expectations. Computational capacity has increased exponentially (more than 300.000x), and the cost of storage has been driven down to the point at which if we compare it with the automotive industry, we’d be able to buy […]

Personal Data: Are we imposing the transformation on the consumers ...


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Real-time is a big part of the hype around big data and there’s a real reason for that. We are generating more and more data and it is increasingly being integrated in performance dashboards, the advertising displayed while we browse the web or in an outdoor, and in all the […]

If you’re going to be a part of the real-time ...



This is a fantastic visualisation that allows you to filter and track the last 15 years of purchases of todays internet colossus. The genius interactive timeline, allows you to clearly visualise the battlefields: e-commerce, advertising, hardware and content, among others. http://techcrunch.com/2014/02/25/the-age-of-acquisitions/ Extract from the post below. Trends crystallized by the Simply […]

Repost Techcrunch: Visualizing 15 Years Of Acquisitions By Apple, Google, ...


The announcement of an IPO from King.com has brought up the usual facebook-like articles, of Candy crush is dead, or why it’s already dropping in users, etc. Like my previous article about why facebook is not dead, modern gaming companies are not dead – and their business models are based […]

Bah-zynga! Why King.com’s IPO is a no-brainer and the company ...


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For the past few days, Ad:tech India 2014 has been interacting with me on twitter raising some interesting points and trying to figure out the future of Digital. The dialogue began around one of my blog posts, laying out one of the many paths of embracing the digital reality brands and […]

Data is the new partner for cloud, social and mobile ...



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Reading this article brought back an eternal belief, that has been on my mind since my MTV years, back when i managed their online business for Spain and Portugal. The article [read here] begins by using the Super Bowl as the example of such a comparison and says TV is […]

Comparisons between TV and digital video can’t be based on ...