Monthly Archives: July 2014


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Instant messaging is already 16% in Japan, 12% in the US and 9% in the UK, according to Nielsen. It represents the freedom to communicate with anyone, anywhere and at anytime – but it’s also had a deeper impact in user experience – we now expect everything to happen in realtime. […]

The future of instant messaging [Whatsapp & Snapchat] is both ...


I’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make sure their product or solution fits in the market, and ensure the market understands why it’s so great! Marcomms or Marketing Communications has changed a lot […]

Setting the standards of your industry one story at a ...


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The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions. It’s transforming from a “Vanity” to a performance stance – and C-level stakeholders now demand business relevance to back up a set of marketing activities. It’s not only the market […]

3 key marketing strategies for the digital age: Thought Leadership, ...



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The controversy has been ongoing about the “DoS” attack Apple has ensued against NFC (Near Field Communications). The explanation of protecting a walled-garden ecosystem and maintaining its native advantage along with the low adoption rates of NFC technology seems to have endured…until now. The Apple – IBM enterprise partnership is clearly a genious […]

Is IBM (finally) going to convince Apple to bring NFC ...


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Free will is the basic principle of freedom – but technology seems to be making it very difficult to “enforce” as we move forward in the digital age. It’s been quite a few years since the “right to be forgotten” has first been featured in the media, and even more […]

The right to be forgotten – Transparency vs. Censorship


Microsoft’s new leader is making a stand, and the 3.100 word e-mail he shared publicly on microsoft’s website is the alarm bell to all the company’s employees saying: It’s in our hands alone – let’s put them to work! I’ve written before about what this change at Microsoft means and […]

The 3 key transformations Microsoft and all large corporates must ...



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Systems and people are the two most important pieces of a business, but there is a third piece that brings these two together – culture – and culture is changing the way we work. Most of the  large corporates are still reproducing the post-industrial revolution assembly lines, using e-mail as […]

Social business will soon be just business – but it ...


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We’ve all read about the surge in mobile activity over the last few months being reported by all the internet stars like Facebook, Google, Pandora (as reported by CNET), and looking at the data and reports, mobile is something you have to embrace – now! Because the way we use […]

Embrace the mobile revolution: 5 tips to use your customer’s ...