Why I’ve joined the Big Blue #IBM

Busy days and lots of news since my last post – finished 3 consultancy projects and completed opening the door to IBM. It’s been a great few months testing the waters as a consultant in the UK, and the projects were very interesting and promising (Hope to be writing about how great they’re doing in a few months), but it’s time to move on. What better place to do so, then at IBM Interactive Experience. So, why IBM? I’ve been following IBM’s initiatives (probably like many…

Eureka: 3 insights large companies need to understand to succeed at innovation

Innovation is a hot topic and every Fortune 500 wants to boost it’s innovative stance and highlight how they’re investing in it. But most large companies keep falling in the same traps while failing to understand what the key learnings from the new digital giants – Facebook, Google, Amazon – are. This scenario won’t change until they get a few things clear. Priorities Set up separate companies, with separate priorities, objectives and ring-fenced budgets. A separate identity means the possibility to mitigate risks in a…

Blogs, Video & Photography: The Internet’s American Dream

After doing some preparation a Social Media training session for a customer, I started putting together some key Internet dates, and a few keep coming back when I think about what’s happening on the WWW (Whole Wide World) today, as genius concepts that have changed everything! Blogger Started in August 1999 by Evan Williams and Meg Hourihan, Blogging is now a widespread, easy to use and probably the introduction of Internet users to programming, with over 300 Million around the world. What started as the…

Crowdsourced Wifi – batteries not included!

Powering on through the world of Crowdsourcing, and how it has been prospering in the digital age, come the news about a UCLA & JPL (Jet Propulsion Lab) project working on Low energy Wifi reflector. This opens a real window of opportunity for a quantum leap. One of the question marks of wearables revolves around energy consumption to maintain a transmitter device, so the idea of reducing this need in size and power consumption is good news for this new industry.   The teams of researchers…

Setting the standards of your industry one story at a time: why marcomms matter

I’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make sure their product or solution fits in the market, and ensure the market understands why it’s so great! Marcomms or Marketing Communications has changed a lot in the last few years, especially driven by how quick technology advances, how quick new products are created, and how short lifecycles have become.  Just think about how quickly any digital device becomes outdated hardware-wise.…

3 key marketing strategies for the digital age: Thought Leadership, Audience Building and Performance

The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions. It’s transforming from a “Vanity” to a performance stance – and C-level stakeholders now demand business relevance to back up a set of marketing activities. It’s not only the market that changes, C-level positions also change, with the CMO spending more in technology than the CTO and the CIO becoming the CDO – Chief Digital Officer. In recent times most of the marketing programs I’ve…

Is IBM (finally) going to convince Apple to bring NFC to IOS?

The controversy has been ongoing about the “DoS” attack Apple has ensued against NFC (Near Field Communications). The explanation of protecting a walled-garden ecosystem and maintaining its native advantage along with the low adoption rates of NFC technology seems to have endured…until now. The Apple – IBM enterprise partnership is clearly a genious move by both companies. Tim Cook was right when he said they perfectly complement themselves, but now its time to make concessions and I’m wondering if one of the biggest missing links in the IOS developer kit…

The right to be forgotten – Transparency vs. Censorship

Free will is the basic principle of freedom – but technology seems to be making it very difficult to “enforce” as we move forward in the digital age. It’s been quite a few years since the “right to be forgotten” has first been featured in the media, and even more since it’s begun seriously affecting people’s lives. Take for instance Amanda Todd, the Canadian teenager that was cyber-bullied to death, despite changing home and school 3 times. Or Mario Costeja, the Spanish citizen that was cyber-branded as…

The 3 key transformations Microsoft and all large corporates must initiate to thrive in the user-centric future

Microsoft’s new leader is making a stand, and the 3.100 word e-mail he shared publicly on microsoft’s website is the alarm bell to all the company’s employees saying: It’s in our hands alone – let’s put them to work! I’ve written before about what this change at Microsoft means and what are the biggest shifts from Balmer’s realm to Satya’s (and in the future to Benioff’s), and I believe it’s still taking too long for these changes to take place – but it’s not a…

Social business will soon be just business – but it will still change everything

Systems and people are the two most important pieces of a business, but there is a third piece that brings these two together – culture – and culture is changing the way we work. Most of the  large corporates are still reproducing the post-industrial revolution assembly lines, using e-mail as the conveyor belt, and that’s just like trying to reproduce the TV ads on digital videos, or playing Radio jingles over the phone. Receive, transform, send – this is not enough to keep up with…